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Are you there world? It’s us, minimoko.

Hi everyone! It’s been a while since we posted something and we thought it’s about time we told you what’s going on. Since I last posted we’ve crossed the Atlantic, moved to a new location, started a series of branding articles on The Next Web and…

Going Where Inspiration Takes You

It’s been a fantastic start for the year and to kick things up a notch our team is going on an inspiring trip. We will be crossing the pond today (that’s British for saying “flying over the Atlantic”) and then work our way from the East to the Wes…

Less Choice, Better Food

Imagine going to a restaurant owner and telling them to reduce their menu from tens of items to just a handful, what would they say? They would probably say that you are crazy and that noone would eat at a place that offers so few options. If only…

Happy New Year with a Simplicity Class!

Happy New Year everyone! We wish you a happy and prosperous 2013! We’re starting off the year with a class on Simplicity. I (Harry) will be doing a class at the amazing space of General Assembly in London. If simplifying your communications is par…

New Year Resolution: Startups, improve your branding!

My article on Branding for Startups was published two days ago on TNW. If you haven’t read it yet it’s worth a few of your last minutes in 2012. With all the new resolutions I believe branding should be at the top of the list for most companies. H…

Be Merry. Be Simple.

The year is almost over and we wish you to be Merry and Simple this Christmas! We hope your New Year is filled with Joy, Happiness, Love and Prosperity! 2012 was a fantastic year. 2013 will be even better. On Tuesday we posted the last Lens in our…

Simplicity Lens #40 – Far Away

Moving the actual work to another location and providing the results sooner, makes an experience simpler. When your users can experience the complexity up close and personal, they can be scared away. If possible, move the actual work to another lo…

Simplicity Lens #39 – Organise

Organise and sort things in a way that is easier to find them. You might think that the only way to simplify is by removing things. Organising information in a useful way is a powerful way to simplify without removing what you need. Start organisi…

Simplicity Lens #38 – Assumptions

We make too many assumptions about our audience. Instead of assuming things test, learn and identify your audience’s knowledge. When we work on our idea we make too many assumptions. We assume there is a market, that people will get what we are tr…

Simplicity Lens #37 – Know Thyself

Does the change affect you personally? Try removing something without losing something important to you. Simplification can be very heartbreaking. You’ve spent all this time building your dream and now here I come telling you to remove everything….