Photo by Lubs Mary
One of the best ways to communicate what you do and get attention is by telling powerful stories. It allows you to communicate on a deeper level with your customers and engage them.
Getting your stories featured by the media (either online or offline) is tough. One of the most important things is that you need to find an angle for your story. To do this you need to be very clear and focus about what is most important in your story. You need to simplify and avoid telling everything at once.
The more you simplify your story, the more clear it will be and your angle will become very sharp. This will give you a great advantage when it comes to getting your story picked. If you are launching a new productivity tool for example, saying what features it offers makes it one of the many tools available. Saying how your new software allowed a father of two to save 3 hours from his daily work life and spend more time with his family is a much sharper angle.
To get the media interested in your story you need to provide them with a good angle. The sharper and simpler it is, the more chances you have of it being picked up.