Apple’s Marketing Philosophy

I came across this the other day and I knew I had to share. It’s important for various reasons. It shows how Apple has kept the same philosophy since 1977! It highlights how important focus and simplicity has been for them. It provides the most in…

minimoko – Our Manifesto

Brand? In the age of plenty, standing out is more important than ever! Building a brand is your only way to get there. It’s the only way to be associated with something in people’s minds. To get there you need to be focused and unique. Keep it sim…

Write a Manifesto

If you are passionate about your work, this will be easy for you. Get a piece of paper or open a new document and write about what you do and why you are doing it. Write it as if the entire world will be reading it. Don’t play it safe or cautious,…